Bloom's Future of Beauty

Creating a more sustainable, more beautiful future 

Our mission has always been to change our industry for the better. Beauty is one of the least regulated consumer categories. It is legal for companies to use chemicals known to be harmful, or that have never been evaluated for safety. Add to that the materials that are unsustainable or misleading, and there is a lot of opportunity for improvement. Bloom Beauty's passion to change business-as-usual led us to define clean, and establish the highest standards in beauty retail.

 
Bloom bottles are made with Ocean Plastic, tubes made from post-consumer-recycled plastic and designed for circular recycling. We package our products with the planet in mind and team up with partners like Surfers Against Sewage and Plastic Patrol that share our vision of sustainability. Plus, with our Clean to Planet Lifestyle store, we help clean brands find their feet.

It’s all part of our pledge to become Zero Waste by 2021, in that all of our packaging will be 100% recycled, recyclable and reusable.